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    Marketing as we know it Unknowingly, there is a problem with the perception by tech world about marketing. Many marketers do not know the first rule on marketing. Digital marketers, who we thought were smart and cynical and should always know better, have fallen into the echo of misinterpretations and being carried away by buzzwords. Back in time, precisely in 2000, the word “inbound marketing” was coined and popularized by HubSpot. A quick Google search will tell you HubSpot is a company that sells inbound marketing software (no brainer to piece it up together). As fate would have it, HubSpot has been fighting back bad publicity staged by its one-time employee, Dan Lyons. According to Lyons, the company’s quick and rising popularity at the time was based on the popularity of the term “inbound marketing” rather than the product the company was marketing. Hell of a marketing wrong that demands to be corrected! The tech world wrongs on marketing and making them right ·         Totally forgetting marketing basics: not more than a decade ago, digital marketers “invaded” the conventional marketing filed. These were technical people with nothing like marketing education. For them, it was all about algorithms, innovation of new terms and process automation. That is when buzzwords became more popular than actual products. That is wrong. And now to the right, it is time to get back to the marketing basics. Marketers should get back to direct marketing basics, creating publicity and old ways of advertising. That mix is the core of marketing and will forever be evergreen. ·         Operating separate online marketing and traditional marketing teams: according to the tech word, online advertising is the real deal. Any other form of sales is mere “marketing”. That is wrong. A marketer, whether online or offline, should use the best practices to achieve success. There should not be two marketing teams but rather a unified team with individuals that go full circle. For instance, a marketer should be able to approach and sale to a direct client as well spread the word on Facebook and get actual results. <span class=”redactor-selection-marker” id=”selection-marker-1″></span> ·         Not exploring alternatives to direct marketing: tech guys are excellent with marketing SEO algorithms and analytics. But they are not always creative, are they? They always think of direct marketing thus forgetting to be brand point men. But don’t we know what made Apple the most valuable brand the world over? It was the print adverts with the magical words “Think different” and the TV commercials such as “1984”. ·         Forgetting to remain skeptical always: a marketer should be the most difficult person you can sale too. But even them can get bamboozled. The tech world has led marketers to let go the skeptical pedal and the results for that are obvious. It is time to put back on the skeptical gear. If someone tells you “this is the future of marketing” do not swim with the current; ask for evidence. It is time to get back to the marketing basics. Yes the world has changed, hell yes consumers have changed but the old marketing ways will always be golden.  Read More →

Today is the world of Internet and Internet Marketing will also provide you many different ways of earning money. Some of the people think that promoting and selling their products and services on the internet is the only way of online earning but it’s not true.Some others are totally obsessed with how to make a website appear first in google to the exclusion of everything else. Even without having a product, you can still earn income through the internet. Isn’t that amazing? This can be done by joining an affiliate program. ( see Clickbank or JVZoo for examples ) Now the question arises what is affiliate programs and how does it work? The affiliate program is the service on the internet in which you have to advertise the products of other companies. It means you have to increase the sale of the products and services of other companies online, just like some agents do for other companies, to get a commission from every single sale generated by you. There are many methods of doing this but the popular one is pay per click advertising or by selling the space of your website to the advertisers for putting their advertisements. For all this, you get a commission based income which can be fixed or depend on the total sales of the products. So, your income will vary from one affiliate program to another. You will get different types of Internet marketing programs on the internet based on different category and Now it’s your choice to select the program to depend on your preference. There are many types of industries which offer affiliate marketing for its products like jewelry, health, electronic, cards games or any other category product. Once you have selected the affiliate program which you are going to advertise there are many different ways of promoting the product and services relating to that affiliate program. First and foremost way is put banners or text link on our own website. Now when people come on your website, then click the text links and ultimately more visitors are going to banners or ads. Now, in case you don’t have any website, they can bring traffic to affiliate program by buying pay per click advertisements on popular networks like Yahoo, Google, MSN, Bing. Another most popular way of advertising on the internet is through advertisements on popular forums, blogs, websites or newsletters. As maintaining a website require some initial investment so you can also have blog or site offered by some renowned blogs providers like WordPress at absolutely free of cost. You just need to register it and in few minutes you can see your blog live. As you can see it’s not very difficult but required some time and effort to earn money through an affiliate program. If you are interested in selecting games affiliate then spin palace games affiliate is very good one for the beginners.Read More →